Keeping support focused

I was just browsing the automattic.com How We Work page and ran across this tidbit:
bq. Everyone who joins, regardless of position, does support for their first three weeks.
Now, I’d probably kinda-hate doing that, but it seems like a possibly great idea for keeping good customer service at the heart of a company. I think it would also be tough for bigger, more traditional companies to pull off, but it’s an interesting concept still.

—Mar 19, 2008